Conversion rate optimisation for Shopify
Test-driven conversion work for Shopify stores: research, hypothesis, experiment, ship. Wins compound; guesses don't.
Most conversion advice is someone else’s case study. What moved the number for a skincare brand may do nothing for yours — the only way to know is to test on your traffic, your catalogue, your customers.
Our CRO work is a research loop, not a bag of tactics. Session recordings, funnel analytics and customer interviews produce hypotheses; hypotheses get ranked by expected impact against effort; the top of the list becomes this month’s experiments. Winners ship into the theme. Losers get documented so the lesson is kept and the test isn’t repeated.
The compounding effect
A 3% win on its own is unremarkable. Twelve months of monthly 2–4% wins, each building on the last, is how stores end up 30–40% ahead of where they started.
Questions, answered
When is CRO worth it for a Shopify store?
Once you have enough traffic for experiments to conclude — roughly 1,000 orders a month as a rule of thumb. Below that, we'll say so and point the budget at the store itself, where the same money moves the number further.
What does a CRO engagement look like?
A monthly cycle: research produces hypotheses, hypotheses become ranked experiments, experiments ship as A/B tests, and winners land in the theme permanently. You see the readout — including the losers.
Do you guarantee a conversion uplift?
No — anyone who does is selling you their optimism. We guarantee the discipline: every change tested, every result reported, nothing shipped on taste alone.